Bulk SMS
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How to Send Bulk SMS in Zambia: A Step-by-Step Guide
In Zambia, Bulk SMS isn’t a “marketing tactic”. It’s a daily operating tool. Banks use it for transaction alerts. Schools use it for fee reminders and attendance notices. Utilities depend on it for service updates. SMEs rely on it to reach customers who may not check email or apps regularly. But while sending SMS sounds
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How to Use Bulk SMS for Business Promotions: A Complete Guide
In most African markets, promotional SMS doesn’t fail because businesses don’t send enough messages. It fails because the wrong messages are sent, through the wrong routes, to the wrong people, at the wrong time. The result is familiar: campaigns show “sent” but don’t convert delivery rates fluctuate without explanation opt-outs spike unexpectedly brands get quietly
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Using Bulk SMS for Quick Customer Notifications
In much of Africa, customer communication doesn’t fail because businesses don’t try hard enough. It fails because messages arrive late, arrive inconsistently, or don’t arrive at all and when that happens, trust quietly erodes. A delivery update that lands after the parcel is already delivered. A payment reminder that arrives once the account is suspended.
