Transactional SMS
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Why Your Customers Read Transactional SMS More Than Marketing Texts
Think about your own behavior. When your bank sends a debit alert, you open it immediately. When your order ships, you read the update. When you receive an OTP, you don’t ignore it. But when a promotional SMS says “50% OFF! Limited time!!!” you hesitate, or delete it. It’s not that marketing SMS doesn’t work.
