{"id":641,"date":"2025-06-02T09:26:36","date_gmt":"2025-06-02T09:26:36","guid":{"rendered":"https:\/\/africala.net\/blog\/?p=641"},"modified":"2026-02-16T05:56:12","modified_gmt":"2026-02-16T05:56:12","slug":"what-is-sms-message-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/africala.net\/blog\/what-is-sms-message-and-how-does-it-work\/","title":{"rendered":"What Is SMS Message and How Does It Work?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a moment that happens millions of times every hour. A phone vibrates, someone glances down, a short message appears.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might say:<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cYour payment of GHS 250 has been received.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cYour driver is arriving in 3 minutes.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cUse 482931 as your verification code.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-642 size-full\" src=\"https:\/\/africala.net\/blog\/wp-content\/uploads\/2025\/06\/what-is-sms.jpg\" alt=\"What is SMS\" width=\"626\" height=\"461\" srcset=\"https:\/\/africala.net\/blog\/wp-content\/uploads\/2025\/06\/what-is-sms.jpg 626w, https:\/\/africala.net\/blog\/wp-content\/uploads\/2025\/06\/what-is-sms-300x221.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">No app opened. no internet required, no loading spinner. Just a message. That simple experience is powered by something older than most mobile apps today SMS a<\/span><span style=\"font-weight: 400;\">nd despite everything that has changed in digital communication, SMS still quietly carries some of the most important messages in the world.<\/span><\/p>\n<h2><b>What Is SMS, Really?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS stands for <\/span><b>Short Message Service<\/b><span style=\"font-weight: 400;\">. It is a telecom-based text messaging system that allows mobile devices to send short written messages through cellular networks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is not internet-based.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not require Wi-Fi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not depend on smartphones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It runs on the signalling channels of telecom operators.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The original SMS standard allows 160 characters using GSM encoding. If the message is longer, it gets split into multiple segments and reassembled on the recipient\u2019s device. So when someone asks, <\/span><i><span style=\"font-weight: 400;\">\u201cWhat is an SMS message?\u201d<\/span><\/i><span style=\"font-weight: 400;\"> the answer is straightforward:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a short text message transmitted through mobile carrier infrastructure not through the internet. That distinction matters more than most people realize.<\/span><\/p>\n<h2><b>Why SMS Feels Different From App Messages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When a WhatsApp message arrives, it depends on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet availability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App servers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device compatibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data synchronization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS does not, SMS travels through telecom towers and operator-controlled message centers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic keypad phones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2G networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rural infrastructure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-data environments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That universality is why banks, hospitals, airlines, and government agencies still depend on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in the deeper infrastructure behind business-grade messaging systems, our technical breakdown of <\/span><a href=\"https:\/\/africala.net\/blog\/how-does-sms-api-work-architecture-flow\/\"><b>How Does SMS API Work Architecture &amp; Flow<\/b><\/a><span style=\"font-weight: 400;\"> explains how enterprise applications plug into telecom networks:<\/span><\/p>\n<h2><b>What Happens After You Press \u201cSend\u201d?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most people assume a message simply \u201cgoes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, there\u2019s a structured path.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your device transmits the message to the nearest mobile tower.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The message reaches the operator\u2019s <\/span><b><a href=\"https:\/\/en.wikipedia.org\/wiki\/Short_Message_service_center\" target=\"_blank\" rel=\"noopener\">Short Message Service Center<\/a> (SMSC)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The SMSC checks whether the recipient is available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If reachable, it forwards the message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If not reachable, it stores the message and retries.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This \u201cstore and forward\u201d design is one of the reasons SMS remains reliable. Even if someone\u2019s phone is off, the system attempts delivery again later. That retry logic is built into telecom infrastructure not apps.<\/span><\/p>\n<h2><b>SMS vs Text Message \u2013 Why People Confuse Them<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People use the terms interchangeably, but technically:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS is a protocol.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text message is a general term.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A text message could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iMessage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RCS<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But SMS specifically refers to telecom-delivered text. If there is no internet involved, you are almost certainly using SMS.<\/span><\/p>\n<h2><b>Why SMS Has Survived Every Communication Shift<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Think about everything that has replaced other technologies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Letters replaced by email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CDs replaced by streaming<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DVDs replaced by cloud storage<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yet SMS is still here, why? Because it solves one core problem better than most systems: Guaranteed reach. Every mobile device with a SIM card can receive SMS.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not everyone installs apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not everyone has mobile data active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not everyone uses the same messaging platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But everyone with a phone can receive SMS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This universality is why bulk and transactional messaging continues to grow globally. You can explore the broader ecosystem in our <\/span><a href=\"https:\/\/africala.net\/blog\/ultimate-guide-to-bulk-sms\/\"><b>Ultimate Guide to Bulk SMS<\/b><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h2><b>The Hidden Role of SMS in Daily Life<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might think SMS is fading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look closer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every time you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into a banking app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirm a food delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reset a password<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive a transaction alert<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS is often involved. Even companies with sophisticated mobile apps rely on SMS as the verification backbone. Because when internet authentication fails, SMS still works.<\/span><\/p>\n<h2><b>SMS in Business Communication<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For individuals, SMS is simple, for businesses, it becomes infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies don\u2019t manually type thousands of messages. They use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS gateways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">API integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated routing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance filtering<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is called <\/span><b>A2P messaging (Application-to-Person)<\/b><span style=\"font-weight: 400;\">. Instead of one person texting another, software sends messages to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OTP codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping confirmations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment receipts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emergency alerts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;re comparing communication channels from a business standpoint, our detailed analysis of <\/span><a href=\"https:\/\/africala.net\/blog\/mass-text-messaging-vs-email-marketing\/\"><b>Mass Text Messaging vs Email Marketing<\/b><\/a><span style=\"font-weight: 400;\"> explores why SMS often wins in engagement:<\/span><\/p>\n<h2><b>What Makes SMS So Reliable?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Three main reasons:<\/span><\/p>\n<h3><b>1. Network-Level Priority<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SMS runs on telecom signaling channels. These channels are separate from voice and mobile data congestion in many cases. <\/span><span style=\"font-weight: 400;\">That\u2019s why SMS often goes through even during heavy internet traffic.<\/span><\/p>\n<h3><b>2. Store-and-Forward Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If a device is unreachable, SMSC retries delivery, m<\/span><span style=\"font-weight: 400;\">essaging apps usually don\u2019t retry for days.<\/span><\/p>\n<h3><b>3. Minimal Bandwidth Requirement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An SMS message is extremely lightweight.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No formatting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No encryption overhead like internet protocols.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just text.<\/span><\/p>\n<h2><b>When SMS Fails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s rare but possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common causes include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invalid number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permanent network block<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blacklisted sender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regulatory filtering<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In business contexts, delivery reporting becomes critical. That\u2019s where SMS gateways and operator connectivity matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to understand how telecom-grade providers manage routing and compliance, see our guide on <\/span><a href=\"https:\/\/africala.net\/blog\/sms-gateway-providers-common-uses-api\/\"><b>SMS Gateway Providers Common Uses &amp; APIs<\/b><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h2><b>SMS and Security<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS plays a major role in authentication. You\u2019ve probably received:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cYour verification code is 837291.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s SMS-based two-factor authentication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While newer authentication systems exist, SMS remains widely used because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It doesn\u2019t require app installation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It works globally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s simple to implement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This accessibility makes it a bridge between digital services and real-world users.<\/span><\/p>\n<h2><b>SMS Across Different Regions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In high-data countries, SMS is used mainly for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In developing regions, SMS becomes even more powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It supports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Government programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agriculture price alerts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public health campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile money services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS isn\u2019t just communication, it&#8217;s infrastructure.<\/span><\/p>\n<h2><b>Why Businesses Still Invest in SMS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Because it performs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typical performance metrics show:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open rates above 90%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read time under 3 minutes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Response rates significantly higher than email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No algorithm decides whether SMS is shown, no spam folder hides it (for legitimate routes), no social media feed buries it. It appears directly on the user\u2019s screen.<\/span><\/p>\n<h2><b>The Evolution of SMS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS has evolved into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional routing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">API-based automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-border messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance-driven campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is no longer just texting, it&#8217;s a communication layer embedded into enterprise systems.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS may seem ordinary. But behind that small notification sound is a global telecom system operating continuously.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not require updates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not require app downloads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not require internet connectivity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It just works and in communication reliability wins. If your business depends on reaching users without barriers, SMS remains one of the most dependable tools available.<\/span><\/p>\n<h2><b>Looking to Implement SMS for Your Business in Africa?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you need secure, high-deliverability messaging for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OTP verification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaction alerts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer notifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Explore our <\/span><a href=\"https:\/\/africala.net\/products\/bulk-sms\/\"><b>Bulk SMS Service Page<\/b><\/a><span style=\"font-weight: 400;\"> here: Build communication that reaches every device every time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a moment that happens millions of times every hour. A phone vibrates, someone glances down, a short message appears. It might say: \u201cYour payment of GHS 250 has been received.\u201d \u201cYour driver is arriving in 3 minutes.\u201d \u201cUse 482931 as your verification code.\u201d No app opened. no internet required, no loading spinner. Just a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[126,127,130,129,128],"class_list":["post-641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulk-sms","tag-sms-messages","tag-sms-vs-text-message","tag-what-is-sms","tag-what-is-sms-message","tag-what-is-the-difference-between-a-text-message-and-a-sms-message"],"_links":{"self":[{"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/comments?post=641"}],"version-history":[{"count":8,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":1825,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/posts\/641\/revisions\/1825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/media\/642"}],"wp:attachment":[{"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/media?parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/categories?post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africala.net\/blog\/wp-json\/wp\/v2\/tags?post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}