{"id":697,"date":"2025-07-07T07:29:12","date_gmt":"2025-07-07T07:29:12","guid":{"rendered":"https:\/\/africala.net\/blog\/?p=697"},"modified":"2026-03-11T05:36:53","modified_gmt":"2026-03-11T05:36:53","slug":"how-to-send-sms-with-custom-sender-id","status":"publish","type":"post","link":"https:\/\/africala.net\/blog\/how-to-send-sms-with-custom-sender-id\/","title":{"rendered":"How to Send SMS with a Custom Sender ID"},"content":{"rendered":"

Imagine receiving an SMS that simply says \u201cNOTICE\u201d or shows an unknown international number. Now, imagine receiving the same message with \u201cBankAlerts\u201d or your brand name displayed. Which would you trust more?<\/span><\/p>\n

That is the strength of SMS delivery using a custom sender ID. If you are a fintech company in Kenya, an online store in the UAE, or a school in Nigeria sending reports on student attendance, having your company’s brand name as the sender ID increases credibility, delivery, and customer engagement. But how does it work? So, can any business instantaneously send SMS with a sender ID including a custom name, and what is the catch?<\/span><\/p>\n

This article addresses the process of sending SMS with the custom sender ID, the registration requirements, the regulation of the process across the countries, and the practical instructions to follow to implement it using major SMS gateways, such as Africala and SMSala, that have become renowned for streamlining business messaging across continents.<\/span><\/p>\n

\"Sender<\/p>\n

What is a Custom SMS Sender ID?<\/b><\/h2>\n

Let us break it down before getting down to implementation.<\/span><\/p>\n

Sender ID is the alphanumeric or numeric information that shows up on the cell phone of a recipient when he or she receives your SMS. There are two primary types:<\/span><\/p>\n